Hello. Is it YOU we’re looking for?
Cozy greetings from the Mysa team! We’re a company founded on people-first culture, fueled by our mission to lead the global shift toward electrification. Through the creation of life-simplifying smart HVAC controls for homes and businesses, we’re helping our customers save energy, money, and the planet we share.
We are looking to fill a VP of Enterprise Sales & Marketing role for our Commercial – Mysa HQ Team remotely across Canada or the United States. Our Mysa HQ division provides Energy Management Systems (EMS) tailored for multi-site retail, restaurant chains, franchises, and professional service businesses.
As the VP of Enterprise Sales & Marketing, you will spearhead our enterprise sales and marketing efforts for the B2B SaaS business line. Reporting directly to the CEO, you will set strategic direction, cultivate high-level client relationships, and deliver on aggressive growth targets. You will be responsible for defining and executing comprehensive sales strategies, leading a dynamic team, and ensuring seamless integration of sales and marketing initiatives to attract and close deals with franchisees and major retailers.
Role Overview:
- Strategic Planning & Execution:
- Develop and implement integrated sales and marketing strategies for the B2B SaaS business line.
- Define revenue targets, budget allocations, and performance metrics in collaboration with the CEO and executive leadership.
- Sales & Marketing Leadership:
- Oversee and mentor cross-functional teams responsible for driving enterprise sales and executing marketing campaigns.
- Establish sales methodologies and marketing initiatives to optimize lead generation, client engagement, and deal closing.
- Client Relationship Management:
- Build and maintain relationships with high-level decision makers at enterprise clients, including major franchises and multi-site organizations.
- Act as the primary point of contact for enterprise clients, addressing their unique business needs with tailored solutions.
- Performance Monitoring & Reporting:
- Track, analyze, and report on sales and marketing performance, adjusting strategies as necessary to meet targets.
- Provide regular updates and strategic insights to the CEO and senior leadership on market trends and campaign effectiveness.
- Cross-Functional Collaboration:
- Collaborate with product development and customer success teams to ensure alignment between market needs and product offerings.
- Coordinate integrated sales and marketing efforts to enhance brand presence and drive sustainable revenue growth.
Your Star Qualities:
- Experience & Background:
- 15+ years in a senior sales & marketing leadership role, with a strong focus on B2B SaaS, ideally within the tech or energy management sectors.
- Proven track record of scaling revenue in an early-stage startup or high-growth environment, ideally targeting enterprise or multi-site clients.
- Entrepreneurial spirit, thriving in a fast-paced, scaling environment with ambiguity
- Leadership & Management Skills:
- Experience building and managing sales and marketing teams, with a hands-on approach to hiring, coaching, and performance management.
- Strategic thinker with experience in setting clear objectives and driving teams to meet or exceed ambitious revenue targets.
- Client Engagement Expertise:
- Extensive experience in managing relationships with enterprise-level clients, including franchises and multi-site organizations.
- Exceptional communication and negotiation skills, with a proven ability to influence C-level executives who control the budgets and make the procurement decisions.
- Technical & Analytical Proficiency:
- Strong understanding and use of CRM systems, sales analytics, and digital marketing tools to facilitate data-driven decision-making.
- Ability to synthesize complex market data into actionable business strategies.