About the Role

 

Are you customer-obsessed? Does working with customers get you up in the morning excited for the day ahead?

 

Abnormal Security is looking for a Senior Manager to lead the Customer Advocacy team, part of our Product Marketing function. The mission of Customer Advocacy at Abnormal is to establish Abnormal as an enterprise-grade security solution through high-impact customer evidence and testimonials. 

 

The person in this role will create a program and system of record for customer advocacy activities of all types, then roll it out to stakeholders company-wide. They will inspire a team of three customer advocacy professionals to achieve key business goals across community, customer evidence and advocacy initiatives. 

 

What you will do 

 

• Build and implement an advocacy system of record and process.
• Nurture relationships with top account managers and top accounts. 
• Set quantitative and qualitative goals for advocacy activities and measure results.
• Develop a large group of customers willing to offer private and public references to customers, prospects and industry analysts.
• Engage customers in advisory programs.
• Recruit customers for participation in events, speaking engagements, announcements, and press releases.
• Lead a team of two advocacy professionals. 

 

Must Haves 

 

• Ability to create and operationalize innovative new ways of engaging customer advocates
• Ability to lead, inspire and grow a team of customer advocacy experts
• Ability to work cross-functionally to amplify the voice of our customers across marketing and communications activities
• Deep experience developing enterprise and mid market customer content 
• Proven ability to build and nurture senior level relationships and secure references from large and valuable brands
• Solid understanding of both technical and business value content and messaging in areas of networking, security and cloud infrastructure
• Experience with a variety of content types including short/long form, interactive/digital, video and social

 

Nice to Have 

 

• Prior experience in cybersecurity SaaS
• Strong writing and editing skills 
• Prior experience building a new marketing or sales program in a high-velocity environment is a bonus