Loop is an ecommerce software company serving over 4,000 of the best brands on Shopify, like Bombas, Brooklinen, Cotopaxi, Reebok, and Ruggable. For our brands, we power a critical part of the shopping experience, shipping & returns, ensuring customers always have confidence that packages will arrive on time, fit as expected, and be refunded or exchanged if it doesn’t work out. We pioneered the returns category and are actively expanding our product suite to support new areas of innovation: tracking, warranties, shipping protection, fraud prevention, fit analysis, and more.
The Product Marketing team is responsible for creating compelling narratives that influence all of ecommerce. We create playbooks that bring our products to life in service of our merchants, as they take the next step in creating a world-class customer experience. We lead go-to-market activities for our product areas, including: positioning, messaging, launch strategy, enablement, and competitive intelligence. We are a highly-collaborative team, partnering with product, design, marketing, sales, success, and leadership to drive the product forward, deliver results that matter, and beat our competition.
At Loop, we believe that flexibility and choice are what allow you to do your best work. With our Blended Working Environment, you have options ranging from joining our HQ office (in Columbus, Ohio), opting into a Hub (a location with 4+ team members), or staying totally secluded (our version of remote). Our team is spread across the United States, select provinces in Canada (Ontario & British Columbia), and the United Kingdom. Wherever you live, you can create the work environment that best matches your preferences and lifestyle. Your manager is located in Eastern Time.
Your responsibilities:
- Orchestrate large-scale product launches, targeting internal stakeholders, existing merchants, and new merchants with messaging that drives results.
- Collaborate with product, marketing, sales, and success to push your launch messaging to the right segments through our most valuable channels.
- Collaborate with leadership to craft narratives that position our product as a leader in the market, ahead of our competition.
- Enable go-to-market teams with world-class internal and external content (demos, decks, playbooks, comparisons) that demonstrates the power of our products and drives merchant adoption.
- Drive market research and competitive intelligence for your product area to improve our performance head-to-head and beat our top competitors.
- Scale the PMM team through training and onboarding of new PMMs.
Your experience:
- Proven track record as a product marketer serving B2B SaaS companies.
- Multiple examples of creating memorable narratives for your product, launching that product to market, and driving meaningful results.
- Multiple examples of enabling multiple internal stakeholders and your process for doing so.
- Multiple examples of using market research & product data to make difficult or unpopular decisions.
- Multiple examples of independently identifying important problems, creating a plan to solve them, and successfully executing those plans.
- BONUS: Experience in the ecommerce ecosystem.
Your skills:
- Excellent verbal & written communicator, evidenced by your interviews & follow-ups.
- Excellent organization & prioritization skills, evidenced by examples of you managing expectations when having too much to do and not enough time to do it.
- Great project management skills, evidenced by examples of you coordinating multiple stakeholders around a single goal.
- Good creativity skills, evidenced by past decks, slides, or tactics you created.
- BONUS: Design experience (Figma).