At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare.
We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.
We love collaborating and investing time in our Scribd community, and we create intentional in-person moments with each other to build culture and connection. And, it is through our flexible work benefit – Scribd Flex – that we enable employees, in partnership with their manager, to choose the work-style that best suits their individual needs and preferences.
As the Senior Manager, Performance Marketing at Scribd, you will lead strategy and execution for our key Paid Search channel, developing and optimizing highly-effective campaigns that drive customer acquisition at an efficient CAC and LTV. The ideal candidate will be both a creative and analytical thinker, have experience with both mobile and web acquisition, and have hands-on SEM experience managing Google, Bing, and Apple Search Ads campaigns in-house.
You Will:
•Lead end-to-end strategy and execution across Paid Search campaigns on Google,Bing, and Apple Search Ads, across web and native apps, across multiple geos and languages.
•Provide ongoing management and optimization of these campaigns to hit conversion (CAC) and customer quality (LTV) goals.
•Execute SEM campaigns adhering to best practices through hands-on, day-to-day adjustments and monitoring in ad platforms, such as: campaign structure, keyword expansion, copy experimentation, bidding updates, landing page testing, and issue troubleshooting.
•Responsible for regular analytics and reporting; effectively communicating performance, wins and challenges
•Partner with the product development and engineering teams to develop keyword feeds and LTV signaling pipelines
•Partner with other marketers to ensure integration of Paid Search into our overall growth strategy
You Have:
•7+ years direct experience managing Paid Search campaigns, including optimization experience with A/B testing, creative testing, and landing page testing. In-depth understanding of automated bid strategies with experience optimizing towards CPA or ROAS goals.
•Deep understanding of incrementally and how SEM complements SEO.
•A proven analytical track record with a bias for developing data-driven solutions working with advanced capabilities in Excel.
•Effective and positive communication skills with the ability to work across teams, including partnering with product development teams
•Experience in attribution, tracking, testing, and campaign reporting (experience with Looker a plus)
•Experience with budget planning and forecasting
•Google Tag Manager or Tealium experience is a plus.