As Senior Demand Generation Manager at 15Five, you’ll support the development of our Demand Generation strategy and fully own execution. You’ll be responsible for building and optimizing high-quality, high-intent pipeline that converts quickly to revenue—spanning both new logo acquisition and customer expansion.
This is a builder role, not a maintainer. You’ll bring innovative thinking, deep curiosity, and a data-driven mindset to lead demand generation in a high-growth, fast-paced SaaS environment.
OUTCOMES
- Campaign Strategy & Execution
- Own pipeline generation across paid, organic, outbound assist, and lifecycle channels in alignment with GTM goals.
- Build and launch integrated campaigns that drive net-new acquisition and move prospects through the funnel.
- Design and scale nurture programs that increase engagement and conversion velocity.
- Partner closely with Sales Development to ensure seamless lead handoffs, aligned messaging, and feedback loops.
- Content Strategy & Conversion
- Collaborate with content and product marketing to create campaign assets optimized for funnel performance.
- Support content optimization for SEO, engagement metrics, and conversion.
- Data, Analytics & Reporting
- Analyze campaign performance, identify bottlenecks, and take action to improve ROI.
- Build dashboards and reporting frameworks to monitor pipeline contribution, conversion rates, and channel effectiveness.
- Implement audience segmentation and personalization strategies to increase engagement and funnel efficiency.
- Marketing Automation & Tooling
- Own HubSpot for campaign execution, email workflows, lead scoring, and attribution modeling.
- Continuously improve and optimize campaign operations, lead flows, and tracking infrastructure to improve performance per dollar.
- Cross-Functional Collaboration
- Work hand-in-hand with Sales, RevOps, Account Management, and Digital Engagement teams to align campaign strategy with GTM motions.
- Embrace and execute against the modern demand gen philosophy inspired by Chris Walker / Refine Labs.
WHAT SETS YOU APART
- You live and breathe B2B SaaS pipeline creation—every decision starts with data, conversion, and ROI.
- You know the difference between demand creation and demand capture and can articulate your strategy for both.
- You regularly follow content from Revenue Vitals, Refine Labs, and other modern GTM thought leaders.
- You’re not here to “run what’s already running”—you’re energized by building and optimizing programs that work at scale.
- You bring creativity and agility—equally comfortable in performance dashboards and creative brainstorms.
- You take extreme ownership of pipeline goals and drive alignment across GTM teams.
DESIRED EXPERIENCE
- 7+ years in B2B SaaS demand generation with a proven track record of pipeline and revenue impact.
- Experience in high-velocity startup or scale-up environments (ARR <$100M, high growth).
- Deep expertise in HubSpot, campaign reporting, lead scoring, attribution modeling, and nurture workflows.
- Strong understanding of modern full-funnel GTM, with experience across paid, organic, events, and lifecycle marketing.
- Comfortable with ambiguity and energized by fast-paced environments.