tide United Kingdom, Remote Full-time 2024-01-31

Who are Tide

At Tide, we’re on a mission to save businesses time and money. We’re the leading provider of UK SME business accounts and one of the fastest-growing FinTechs in the UK. Using the latest tech, we design solutions with SMEs in mind and our member-driven financial platform is  transforming the business banking market. Not only do we offer our members business accounts and related banking services, but also a comprehensive set of highly connected admin tools for businesses. 

Tide is about doing what you love. We’re looking for someone to join us on our exciting scale up journey and be a part of something special. We are wanting passionate Tideans to drive innovation and help build a best-in-class platform to support our members. You will be comfortable in ambiguous situations and will be able to navigate the evolving FinTech environment. Imagine shaping how millions of Tide members discover and engage with business banking platforms and building this on a global scale. 

What we’re looking for

We’re looking for a CRM strategic expert to help us create and optimise engagement strategies to support members by helping them fund their business and also drive a diversified revenue base for Tide. You’ll have experience in the UK Credit and Lending world and be a detail-oriented, curious, explorative, commercially focused CRM expert looking to take on endless opportunities for growth and optimisation in an ever-growing area of the business.

You’ll be equally at home building automation, analysing results, owning a test and learn framework and working with stakeholders to take the story of performance to the business. Ideally you will be comfortable working with and managing exec level team members, encouraging their growth and development. 

As a Senior CRM Manager you’ll be:

  • You’ll be inheriting a brilliant base line communications strategy which you’ll be tasked to expand, drive and optimise
  • You will help develop the existing Credit/Lending engagement marketing CRM strategy across all channels, including App and Partner Relationships, with a strong focus on driving the all important metrics through automation and personalisation, and offer strategy working closely with product, content, BI and other Marketing team members
  • You’ll have end to end ownership of the CRM strategy for the product area with a clearly defined growth plan 
  • You will work in a multinational team of passionate CRMers, Product marketers and Product Managers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members fund and grow their business in the easiest and most frictionless way possible, so they can get back to doing what they love
  • Building and optimising key cross-sell campaigns and customer journeys across marketing with occasional involvement in operational communications
  • Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, web, email & SMS end-to-end, including ideation, execution, analysis and optimisation
  • Analysing campaigns and customer journeys and reporting out to stakeholders on trends and recommendations and using data to define, build and maintain segments including building and maintaining reporting dashboards to track CRM performance
  • Work closely with the rest of the Engagement Marketing team as well as a number of other cross-business stakeholders
  • Driving initiatives forward with high levels of autonomy, sharing results and recommendations effectively
  • Continuously look for optimisations and new ideas to develop engagement marketing opportunities

What makes you a great fit:

  • You have c.7+ yrs of expertise in end-to-end CRM marketing management with specific experience of Financial Services and/or Credit and Lending products
  • You’ve developed and delivered CRM strategies, demonstrating proven results against targets
  • You’ll be familiar with UK regulation around the product to have a good understanding of limitations/considerations in communicating about Credit services
  • You have hands-on experience with CRM platforms e.g. Iterable, Hubspot, Braze, and an understanding of HTML and CSS
  • You have experience handling large amounts of data from different sources using our CRM platform as well as BI tools e.g. Looker, Tableau, and experience turning this data into strategic/actionable insights
  • You have experience in segmentation and targeting 
  • You have A/B and MVT testing experience 
  • You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members
  • You are comfortable with end-to-end autonomy and ownership of your campaigns, from planning to execution as well as meticulous monitoring of performance and continuous optimisation
  • You have the ability to handle multiple projects and adapt to changing priorities
  • You are strategic, delivery oriented, and results-driven, with a pragmatic implementation style
  • You may have worked in Financial Services, start-ups, finance services or tech space
  • You have a curious nature, good organisational skills and impeccable attention to detail

What you’ll get in return:

Make work, work for you! We are embracing new ways of working and support flexible working arrangements. With our Working Out of Office (WOO) policy our colleagues can work remotely from home or anywhere in their home country. Additionally, you can work from a different country for 90 days of the year. Plus, you’ll get:

  • Competitive salary 
  • Group Life Insurance 
  • Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
  • 24/7 Employee Assistance Programme
  • 25 days holiday with the ability to buy extra days
  • We invest in your development with a £1,000 professional L&D budget per year
  • Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
  • Spacious brand-new office in Liverpool street with an all-day snacks bar
  • Enhanced family-friendly leave
  • 3 days for L&D or volunteering time off per year
  • Flexible working options
  • Sabbatical leave 
  • Share options

Tidean Ways of Working 

At Tide, we’re Member First and Data Driven, but above all, we’re One Team. Our Working Out of Office (WOO) policy allows you to work from anywhere in the world for up to 90 days a year. We are remote first, but when you do want to meet new people, collaborate with your team or simply hang out with your colleagues, our offices are always available and equipped to the highest standard. We offer flexible working hours and trust our employees to do their work well, at times that suit them and their team.

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. We believe it’s what makes us awesome at solving problems! We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.