Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals and health services for members, dogs can truly live their healthiest, happiest lives.
As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.
We’re seeking a highly motivated and versatile Senior Associate, Growth to join our dynamic marketing team. This role is ideal for someone who thrives in a fast-paced environment, managing diverse responsibilities across digital advertising, promotional planning, and asset coordination to drive business growth.
This role is based remotely within the Northeast U.S. and will report to the Senior Growth Marketing Manager
What You’ll Do:
- Digital Advertising Campaign Management: Create, launch, and manage digital advertising campaigns across various channels (display, video, social) using ad-serving platforms; Implement advanced targeting strategies based on demographics, interests, behaviors, and custom audiences; Set up ad creatives, tracking pixels, and conversion tracking mechanisms to ensure accurate performance measurement.
- Performance Optimization: Monitor campaign performance metrics (impressions, clicks, conversions, CPA) and identify opportunities for improvement; Assist in conducting A/B testing on creatives and landing pages to enhance campaign effectiveness; Optimize bidding strategies, ad placements, and targeting parameters based on data insights.
- Promotional Calendar Management: Coordinate and maintain the promotional calendar to ensure timely and seamless execution of campaigns across all channels; Collaborate with cross-functional teams to align promotional efforts with broader marketing strategies.
- Asset Coordination and Upload: Manage and upload TV and digital assets, ensuring they meet specifications and are delivered on schedule; Serve as the point of contact for creative asset distribution across teams and platforms.
- Data Analysis and Reporting: Generate detailed performance reports with actionable insights for stakeholders; Leverage data visualization tools to identify trends and opportunities for campaign improvement; Track campaign ROI to inform strategic adjustments.
- General Marketing Support: Assist with ad-hoc marketing projects and tasks, such as process improvements, troubleshooting campaign issues, and supporting team initiatives.
Who You Are:
- Experience: You have 2+ years in a marketing role, with hands-on experience in digital advertising (social, display, or video) preferred.
- Skills: You have strong analytical skills and ability to interpret campaign performance data.
- You are proficient in ad platforms such as Facebook Ads Manager, Google Ads, or similar tools.
- You have excellent project management skills with the ability to prioritize and handle multiple tasks simultaneously.
- You have great attention to detail and a commitment to meeting deadlines.
- Technical Proficiency: You are experienced with tracking pixels, conversion tracking, and A/B testing. You have familiarity with tools like Google Analytics, Tableau, or other reporting platforms is a plus.
- Mindset: You are adaptable, proactive, and eager to learn in a dynamic environment.
What You’ll Get:
- Competitive salary and a stake in the company
- Sponsored 401k program with employer match up to 4%
- Comprehensive health coverage including medical, dental and vision
- Unlimited vacation policy that you’re encouraged to use
- Paid parental leave
- 1-week paw-ternity leave for new dog parents
- Free Ollie subscription
- Inspiring pack members!