Twinkl Educational Publishing Australia Full-time 2024-03-27

Location: Australia – 100% Remote / Home Working (Must permanently live in Australia & have the right to work without restrictions to apply for this role)

Pay Rate: $33-37 AUD per hour

Contract: 12-month initial contract (Highly likely to be extended, but no guarantees) – Self-employed contractor. Responsible for own taxes.

Hours of work: 37.5 hours per week – Full Time

Hiring Manager: Rebecca Usherwood

Recruiter: Frazer Morton

First things first! What is Twinkl? What is Twinkl’s mission?

Twinkl is here to “help those who teach.” It’s what brings us to work every day. We’re proud to create educational resources that can be used at each step of a child’s learning journey.

Our award-winning resource collection – created by teachers for teachers – provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million editable resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role:

Like to hustle? Ambitious and proactive? We’re looking for the right person to join the entrepreneurial teams that comprise Twinkl’s core customer segments. You will be responsible for supporting the ongoing development and growth of our Australia Inclusive Education community.

You’ll start as a solo marketeer, connecting with customers directly via a variety of different communication channels to highlight and demonstrate the benefits of Twinkl’s Australia Inclusive Education products and resources. You’ll be moving into this position as a team of one with the support of many, so you’ll need to take a rapid iterative approach, employing different marketing and business development techniques to get the message out to customers. You’ll be the person responsible for defining, building and managing the right team to support user growth within the Australia Inclusive Education customer segment. You will be commercially minded and comfortable in making decisions on where to pursue opportunities. You will be responsible for reporting monthly and quarterly in line with business expectations.

This is a very varied role that involves both proactive strategic planning and reactive work as you pivot and respond to the demands of your growing market.

A typical week could involve any of the following:

  • Showing tenacity and drive, and going above and beyond to reach new customers and build your segment.
  • Sales and marketing – spreading the word to new customers, whom we can help and support! Managing our Inclusive Education social media activity and making sure the right messages reach our customers at the right time.
  • Digital optimisation – looking at the overall user experience of the Australia Inclusive Education area of the Twinkl site and working with our web and design teams to continuously improve this
  • Business management and strategy – putting plans in place to help achieve our ambitious growth targets. Working with other Segment and Country Managers to understand what’s working and how we can improve.

You’ll work with:

  • Rebecca Usherwood – Country Manager for Australia will be your line manager and mentor.
  • The Australia Segment Managers team, e.g. Early Years, Secondary, etc.
  • England Segment Manager for SEN will also give you their experience, having driven this segment forward in England.
  • Inclusive Education Marketing Assistant


To succeed in the role, you will:

  • A strong entrepreneurial mindset and a propensity for action.
  • Thorough knowledge of the Australian Special Educational Needs market, and of our customers.
  • Sound decision-making skills and diligence in seizing new opportunities.
  • Commercially astute and a strategic thinker who is comfortable taking calculated risks and being accountable for successes and failures.
  • Ability to communicate a shared vision and motivate individuals and a team.
  • Methodical, highly organised, accurate and execution focused

We’re interested in anyone who meets one, or a combination of the following:

  • Cares passionately about the Australia Inclusive Education community, or strong links/ties or experience with it.
  • Wants to work at 100mph and achieve everything, in a very short space of time.
  • Understands what good prioritisation is, and values output and results.
  • Understands what good prioritisation is, and values output and results.
  • Is super-positive, optimistic and works well within a range of teams.
  • Is resilient and can respond to internal and external feedback positively and professionally. 
  • A strong entrepreneurial mindset and a propensity for action.
  • Sound decision-making skills and diligent in seizing new opportunities


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
  • Flexible working with opportunities to work from home.
  • Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • Continuous Professional Development (CPD) – Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.

Our Recruitment Process: