carsdotcom United States, Remote Full-time 2024-06-03

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace,, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we’re obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

Job Description


The B2C Product Marketing Strategist will work closely with our Product team to innovate, shape and ultimately bring to market disruptive, differentiating and meaningful consumer product innovation on  This person will play an integral role in launching consumer products on and will be involved in every stage of the go-to-market process from ideation, research and competitive review to pilot, launch and evaluation.  The candidate should be bold, proactive, insightful and eager to make a stamp on the organization in defining processes and what B2C product marketing should look like.  We are looking for a candidate with a strong grasp on the fundamentals of product marketing with a curious and collaborative spirit. 

This is a new role and will be an individual contributor reporting to the Sr. Director of Brand & Content.




  • Define B2C Product Marketing for working closely with the B2B Product Marketing team
  • Build strong relationships with Product Managers to create a process and way of working that seamlessly integrates Product Marketing 
  • Collaborate cross-functionally to drive the go-to-market efforts for new product and feature launches
  • Work with Product on upstream product development from ideation, roadmapping, development, testing, determining value proposition, positioning and naming
  • Conduct competitive analysis to understand where products fit within the competitive landscape, what features are differentiating and how the product can be positioned to its end user
  • Work with the research team to develop and Identify consumer insights and turn them into actionable recommendations and strategies that both our product and marketing teams can execute against
  • Advocate consumer needs within the organization and to your partners in Product
  • Articulate product value propositions, shaping key messages and clearly developing benefits
  • Define metrics for success for new product features to ensure continuous improvement and monitoring post-launch
  • Recognize gaps and opportunities within our existing product portfolio and develop business cases around how they should be met
  • Stay current on industry trends and provide thought leadership

Required Experience/Skills


You’ll accomplish the responsibilities above through strong collaboration, strategic agility and insightful thinking. You will manage through influence, maintaining a consistent and captivating story of what our solution can accomplish both internally and externally.


  • 5-7 years of marketing experience with most recent experience being in Product Marketing
  • Demonstrated self starter with strong organizational and collaborative skills
  • Ability and desire to create new processes and systems and drive execution of and adherence to those processes via collaboration and influence
  • A positive attitude partnered with a proactive approach. The ideal candidate will leverage a combination of creativity, analytical skills, strong work ethic, and results-driven prowess to drive success for the business.
  • Thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is set high.  Attention to detail is key as is the ability to remain organized while managing complex projects
  • Problem solving skills to identify the connective tissue between a number of business challenges










In the spirit of pay transparency, we are excited to share the base salary range for this position which is not inclusive of bonuses, benefits or other forms of compensation that the position may be eligible for. If you are hired at Cars Commerce, your final base salary compensation will be determined based on factors such as skills and/or experience. If the salary range is close to what you’re seeking, then we encourage you to apply and learn more about the total compensation package for this position.

Salary Range
$101,100$126,400 USD

Our Comprehensive Benefits Package includes:

  • Medical, Dental & Vision Healthcare Plans
  • 401(k) with Company Match + Immediate Vesting
  • New Hire Stipend for Home Office Set-Up
  • Employee Stock Purchase Program
  • Generous PTO
  • Refuel – a service based recognition program where employees receive additional paid time away to learn grow and reset
  • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
  • Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.