What you’ll do and how you’ll make an impact:

Learning is the only human superpower. It’s a gateway through which knowledge becomes a virtue, a value, a product, a skill, a prerequisite, a motive, and a competitive advantage.

LearnWorlds’ vision is to enable individuals, businesses, and communities to leverage the power of learning, improving lives and cultivating a brighter, more resilient future for everyone.

Our mission is to stand out as the ultimate adaptable e-learning solution, tailored to meet the diverse, advanced and intricate business models of contemporary organizations. 

We are committed to delivering unmatched flexibility in our offerings, ensuring that businesses, individuals, and communities can effortlessly embrace knowledge empowerment as a cornerstone of their growth and success.

The cloud-based e-learning platform offers tailor-made solutions, from creating whole e-learning websites to author online courses as well as providing the right tools to sell them on a B2B/B2C function. Today, LearnWorlds has c.10.000 customers in more than 140 countries and our team is fully remote. However, we also offer the option of working from the office for those who want to mix things up. We have offices in Athens, Crete, and Limassol.

Join as our next Product Marketing Manager!

Are you ready to make a real impact in the world of eLearning? Join us at LearnWorlds, where we’re empowering individuals, businesses, and communities through the power of learning.

What You’ll Do and How You’ll Make an Impact:

As a Product Marketing Manager, you’ll play a pivotal role in shaping our product messaging, positioning, customer communication, retention, and expansion strategies. You’ll be at the heart of our mission to deliver unmatched eLearning solutions.

Your Work Will Focus On:

• Product Messaging & Positioning: Develop and refine our product messaging to resonate with our diverse customer base. Ensure that our value proposition is clear, compelling, and drives engagement.
• Customer Insights: Be the expert on our customers. Understand their journey, gather feedback, and use this data to inform our marketing strategies. Conduct market research and transform insights into compelling business cases and testimonials.
• Lifecycle Marketing: Develop and implement messaging across the whole customer lifecycle. You’ll start and optimize customer lifecycle programs to deepen product usage and increase lifetime value.
• Sales and Customer Success Enablement: Equip our sales and customer success teams with the tools and training they need.

What You’ll Do:

• Own and Distribute Product Messaging: Create and maintain product and new features’ positioning, messaging, and core content that aligns with our target segments.
• Design Marketing Campaigns: Initiate and support multi-channel campaigns to promote new features and updates, ensuring our customers are always in the loop.
• Map Customer Journey: Track and document the customer journey, using insights to improve our marketing and sales strategies.
• Design Customer Retention and Expansion Activities: Develop and implement strategies and activities aimed at retaining existing customers and expanding their usage of our products. This includes loyalty programs, customer feedback initiatives, targeted communication plans, and upsell/cross-sell campaigns to ensure customers achieve maximum value from our solutions.
• Conduct Market Research: Gather and analyze customer feedback, market trends, and competitive intelligence to inform our marketing strategies.
• Measure Success: Assess the effectiveness of our marketing programs and report on performance, making data-driven decisions to optimize our efforts.

Requirements

Must-have:

• 2+ years of experience in product marketing, preferably in the technology space. Experience in eLearning or a related industry is also valued.
• Experience running webinars, creating high-conversion landing pages, and using marketing tools (e.g., Customer.io, Beamer).
• Highly creative and passionate about creating messaging for products and solutions.
• Experience in identifying target audiences and devising digital campaigns that perform.
• Strong, persuasive writer and effective presenter, comfortable with both technical and non-technical audiences. Experience with producing quality content using AI tools is a plus.
• Exceptional attention to detail and quality, able to clearly articulate our product’s value proposition and how it solves buyers’ problems.
• Excellent written and verbal communication skills in English.
• You excel at working with cross-functional teams, building strong relationships to achieve common goals.

Nice-to-have:

• Proven experience in building landing pages that significantly improve conversion rates.
• Flexible working hours to accommodate our global presence.
• Some knowledge and experience in lifecycle marketing.
• Proficiency in user analytics tools (e.g., Mixpanel and HotJar).
• Experience with A/B testing and familiarity with multivariate experiments.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• BSc/MSc degree in Marketing, Business, IT, or equivalent experience.
• Passionate about eLearning and excited to contribute to a company that’s making a difference.

Benefits

• Private life and health insurance plan
• Fully remote work if you prefer to work from home, apart from when we have team meetings a few times per year
• Your personal annual training budget
• An annual home office allowance to set up your personal space
• Company laptop
• 23 days of paid time off
• 3 early summer Fridays in July and August
• A free LearnWorlds School to build and sell your own courses
• Work in one of the globally top 5 e-learning courses platform
• An opportunity to grow alongside us and shape the look and feel of tomorrow’s e-learning
• An entrepreneurial, international, and highly motivated team with a flat hierarchy that will both challenge you and help you reach your highest potential
• Annual company retreats (see the video of our latest retreat).