surveymonkey Ottawa, Canada/Canada - Remote Full-time 2024-05-31

SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.

What we’re looking for

Our Product Marketing team is responsible for developing comprehensive marketing strategies that increase product awareness, drive adoption, and support revenue growth across SurveyMonkey products. Product Marketing is looked to as the expert in market and competitive intelligence, customer insights, product messaging, and go-to-market strategies. This role reports to the Director of Product Marketing and focuses on our freemium, self-serve offering, specifically driving GTM strategy for individuals and small teams. 

We are looking for a strategic and creative Product Marketing Manager to deliver a winning go-to-market strategy that drives continued growth for our self-serve business in a crowded competitive environment. You will have deep experience developing clear, compelling, and differentiated messaging, leading go-to-market initiatives for major and incremental product launches, and proactively communicating market insights to product management partners to influence roadmaps. 

What you’ll be working on

  • Bringing exciting new product features to market by leading launch strategy, cross-functional planning, timelines, and more to drive awareness, acquisition, and engagement outcomes
  • Building customer-centric narratives for marketing, sales, and customer success teams to leverage in omnichannel, outbound campaigns
  • Creating compelling collateral, including website content, blog posts, and product demos to effectively showcase our key value propositions
  • Conducting primary and secondary research to uncover customer and market insights to inform your GTM strategies and enable partners
  • Partnering with our internal data team to monitor key metrics that will inform your data-driven GTM strategy
  • Establishing yourself as a trusted partner to the product team through timely insights that inform roadmap decisions
  • Supporting your professional growth by staying ahead of industry trends and product marketing best practices that inform your work

We’d love to hear from people with

  • 3+ years experience in a product marketing or related role, with a track record of developing and executing successful GTM motions
  • Experience with freemium and web-based (SaaS) products is preferred
  • Experience supporting both inbound (product-focused) and outbound (customer-focused) product marketing needs
  • A creative mind and talent for creating compelling messaging and positioning
  • The ability to break down ambiguous problems into concrete, manageable components and think through solutions
  • Strong analytical skills and a data-driven mindset

Why SurveyMonkey? We’re glad you asked 
SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including best workplace for parents, our annual holiday refresh, our annual week of service, and our C.H.O.I.C.E Fund. In addition, we’ve reimagined the way we work to allow employees to choose what works best for them — working in-person, fully remote, or a hybrid model that combines the two through our Choice Model.

Our commitment to an inclusive workplace
SurveyMonkey is an equal-opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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