BlueCat is one of those hidden gems that is disrupting the market as a key player in the rapidly growing space of Adaptive DNS. We harness the power of DNS to provide secure, centralized network infrastructure to some of the world’s biggest brands so that employees can access the computing resources they need, when they need it.
At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the “Great Place to Work” certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada’s top workplaces in various categories, including Technology, Today’s Youth and Women, and Mental Health and Inclusion.
We are seeking a skillful and experienced Product Marketing Manager to join our growing team. In this role, your primary responsibility will be to craft compelling messaging and content that resonates effectively with our target audience. Reporting to the Director of Product Marketing, you will collaborate closely with cross-functional teams including product management, sales, corporate communications, demand, and customer marketing to create materials that competitively position BlueCat’s growing portfolio of solutions. The position is based in North America, subject to the terms of our hybrid work policy.
About BlueCat Marketing
You’ll be joining a growing team where you canexperiment, propose, and execute new ideas within a critical industry (we power the world’s fortune 100s!). We strive for excellence in our respective disciplines, and we also take the time to celebrate our successes.
We need your help in these critical areas:
Messaging and Content Development
Craft compelling product messaging and narratives that highlight BlueCat’s value proposition, competitive advantage, and address customer challenges.
Develop a variety of customer-facing marketing materials, including presentations, datasheets, case studies, eBooks, video scripts, solution briefs, and white papers.
Partner with demand marketing teams to build content maps and deliver key assets aligned with the buyer’s journey.
Market and Competitive Analysis
Analyze industry trends, customer needs, and competitive landscape, to derive actionable insights.
Analyze market segmentation and identify opportunities for differentiation and growth.
Create and maintain sales tools that effectively position BlueCat vs. competitors (e.g., battlecards)
Sales Enablement
Support the sales team by providing training on the messaging you create to enable effective & consistent communication of BlueCat value to customers.
Maintain a library of product marketing assets, appropriately meta-tagged for easy access and searchability, while archiving or updating outdated content.
Customer Insights and Feedback
Gather customer feedback through interviews, surveys, and market analysis to inform product development and marketing strategies.
Advocate for the voice of the customer internally and ensure alignment with customer needs.
Professional Qualifications
5+ years in product marketing roles for enterprise software companies within the networking / IT industry.
Experience operating within a global organization, working across time zones and cultures.
Experience developing collaborative relationships across departments.
Provide writing samples that demonstrate the ability to effectively communicate complex, technical concepts.
Familiarity with content journey tools (ex: Path Factory)
Technical Aptitude: familiarity with networking, cloud, and cybersecurity technologies(specific experience with DNS, DHCP, and IP Address Management is advantageous).
Familiarity with key marketing operations platforms (Monday.com, Gong, High spot, Slack, Confluence, as well as MS Office Suite).
Personal Characteristics
Entrepreneurial mindset, can-do attitude, adaptable, and results driven.
Team-oriented, open to professional discourse and feedback.
Productive: able to work independently and is self-directed.
Organized and detail oriented, with an ability to manage concurrent projects.
Curiosity to learn about our technology and industry.
Impeccable integrity and high ethical standards.