At Aledade, we believe in building inclusive, data-driven marketing experiences that connect meaningfully with our audiences. As a Marketing Specialist (Growth Operations) you’ll play a key role in shaping how we scale our marketing efforts with efficiency and precision.
Reporting to the Growth Marketing Operations Manager, you’ll partner closely with cross-functional teams to streamline marketing processes, optimize our tech stack (with a strong focus on HubSpot and Salesforce), and ensure accurate data flow and reporting. You’ll take the lead in onboarding new tools, supporting campaign execution, and driving innovations that enhance how we engage with prospects and customers across channels.
This role is perfect for someone who enjoys solving complex problems, thrives in a collaborative environment, and is passionate about leveraging technology to deliver seamless, inclusive customer experiences.
Candidates should be comfortable working remotely/work from home anywhere within the US.
Primary Duties:
Marketing Tech Stack:
- Maintain governance of overall HubSpot processes across marketing
- Collaborates with Marketing and Operations teams to optimize system infrastructure
- Provide technical support/guidance for HubSpot users building advanced workflows, including conditional logic, workflow branching, and enrollment triggers as needed
- Monitor and support campaign/digital team with marketing audiences, workflows, and lists (as needed)
- Ensure accurate attribution, reporting, and lead tracking
Salesforce & Data Support:
- Oversees lifecycle marketing, ensuring seamless integration between HubSpot and Salesforce
- Review and monitor marketing lists for targeted accounts
- Support campaign setup and data sync between HubSpot & Salesforce
- Assist with event campaign setup in Salesforce
Campaign Execution & Reporting:
- Maintain campaign/asset QR code creation, tracking, and analytics
- Clean and maintain form data for accurate reporting QR code
- Support Qualtrics (payer opt in/out) survey updates and integration
Tech Stack Support & Cross-Functional Collaboration:
- Work closely with the Tech Stack Lead to support integration points for marketing tools
- Provide troubleshooting and team support on existing tech tools
- Identify opportunities for workflow optimizations and automations
New Tech Implementation & Optimization:
- Supports aligning marketing operations with evolving MarTech trends, identifying and integrating new technologies; assisting in researching, onboarding, and integrating
- Document best practices, processes and reporting for newly implemented tools
- Support adoption and training for marketing users
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Business or a related field
- Required experience managing HubSpot marketing automation platform (2+ years)
- 5+ years combined experience in any of the following: project lead, affinity marketing, marketing operations, digital marketing, demand generation, B2B marketing, agency, marketing analytics
Preferred KSA’s:
- Strong project lead skills (PMI and/or SCRUM certification a plus), with the ability to manage multiple priorities and deadlines
- Proficiency in other platforms (e.g., Monday.com and email marketing tools)
- Experience in implementing and onboarding new tools and technologies
- Excellent written and verbal communication skills to support cross-functional collaboration and stakeholder alignment
- Analytical mindset with experience tracking, reporting, and optimizing campaigns.
- Demonstrated strategic thinking with the ability to anticipate challenges and propose solutions.
- Familiarity with B2B marketing principles, loyalty programs, and client engagement best practices