Virtual Staff 365 Philippines Full-time 2024-03-18

Our client is Australia’s largest provider of aesthetic and medical-grade technology. They deliver cutting-edge treatment technology, skincare, accessories, and business support to over 4,500 stockists across Australia, New Zealand, and beyond.

They are now looking to hire a Marketing Assistant with strong copywriting experience as an addition to their growing team.

Job Responsibilities:

1) Social Media Management

  • Develop strategies to increase engagement across all social media platforms by initiating conversations, responding to comments, and fostering a sense of community among followers.
  • Identify and follow potential clients, partners, influencers, and industry leaders on various social media platforms, tailoring our interactions to resonate with their interests and needs.
  • Continuously source relevant content, including videos and photos showcasing our products or services and skincare tips and tutorials. Adapt this content for reposting across Facebook, Instagram, and other platforms, ensuring consistency with our brand identity.
  • Assist in creating original content for social media, including writing engaging captions, creating graphics, and editing videos. Collaborate with the marketing team to ensure content aligns with overall marketing objectives and resonates with our target audience.
  • Stay current with the latest trends, tools, and best practices in social media marketing. Share relevant insights and recommendations with the marketing coordinator to help refine our social media strategy.
  • Assist in setting up, monitoring, and optimising paid advertising campaigns on social media platforms. Collaborate with the marketing coordinator to define targeting criteria, ad creative, and budget allocation for maximum ROI.
  • Utilise analytics tools to track the performance of our social media content and campaigns. Provide regular reports and insights to the marketing coordinator, identifying areas for improvement and optimisation.
  • Actively search for and compile compelling before-and-after transformations related to our products or services, and support the Marketing Coordinator in collecting client consent for these where applicable. Ensure high-quality visuals and engaging stories accompany these transformations.
  • Monitor and promptly respond to customer feedback, inquiries, and complaints (GAFTRs) within 24 business hours). Proactively seek opportunities to address concerns and rebuild relationships where necessary.
  • Support with Marketing Coordinator with any administrative tasks they may require.

 

2) Lead Generation

  • Creation and publication of weekly blogs for the client’s website and online shop, designed to provide a dual benefit of relevant information to potential clients while also improving SEO rankings. Work with the Head of Marketing to contribute to the ongoing development of strategies for organic search engine ranking, seeking opportunities for keywords targeted by tracking phrase searches/rankings/conversions over time.
  • Conduct regular checks on entered leads to ensure accuracy in lead source, device category, and business type provide contact details, and correct any errors. Work with the Head of Marketing and other departments to provide feedback and coaching to improve data management by the wider team.
  • Provide support to the Customer Service team by entering leads when required.
  • Where required, conduct follow-up calls and emails to determine the validity of inquiries and potential leads.
  • Refine lead data before compiling reports, including unallocated sources and categories.
  • Manage lead submissions received through various channels such as social media, SMS, etc.
  • Forward clinical and engineering leads received through marketing-managed channels (social media + SMS) to the designated support system.

3) General Office Administration

  • Oversee various website administration tasks, including maintaining new employee details, timely updates regarding product information, uploading before and after images, and compiling client testimonials.
  • Manage the headshots on the website when team members are onboarded and offboarded.
  • Ensure the accurate maintenance, updating, and follow-up of clients for before and after images. Keep track of progress through the documentation on the ‘Before and After Spreadsheet’.
  • Working with the Head of Marketing, implement on-page SEO strategies for The Global Beauty Group website and online shop to enhance visibility and search engine rankings.
  • Where required, support the eCommerce Assistant to review and approve new online shop B2B account requests promptly and accurately.
  • Where required, support the eCommerce Assistant to allocate new online shop B2B account requests as leads and ensure they are assigned to the correct skin care account manager for follow-up.
  • Actively engage in weekly team meetings and regular brainstorming sessions to contribute ideas and enhance the overall effectiveness of the marketing department.
  • Manage the uploading process for resources onto the Education HUB platform to assist client marketing support initiatives.
  • Organise the uploading of before and after images onto the Education HUB platform, ensuring they are appropriately categorised and tagged for easy access.
  • Work closely with team members to develop additional resources for the Education HUB platform, ensuring content relevance and quality.
  • Regularly contribute SEO-optimised insightful articles to the online blog to provide valuable information and engage the audience effectively.
  • Coordinate, compile, and share before & after and Client experience stories with the team.
  • When required, produce accurate reports relating to the effectiveness of campaigns.
  • General maintenance of the CRM system Highrise (HR) accounts to ensure accurate client details.
  • When required, provide general advice and information on the organisation, products, and services.
  • Perform any other reasonable and lawful task requests with a “can do” attitude to the best of your ability.
  • Role model our Mission Statement to “Make People Feel Wonderful” daily.
  • Live and Breathe the Brand Values of Reliability, Accountability, Passion, Innovation, Respect, Support, Commercial and Fun daily.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Proven experience in social media management and copywriting.
  • Strong understanding of SEO principles and lead generation techniques.
  • Excellent communication and interpersonal skills.
  • Proficiency in analytics tools and CRM systems.
  • Ability to multitask, prioritize, and work in a fast-paced environment.
  • Creative thinker with a “can-do” attitude and passion for excellence.
  • Alignment with company mission and values.

Benefits

  • Permanent work-from-home set-up
  • Dayshift (Australian business hours)
  • Full-time
  • HMO
  • Paid leave
  • Christmas Bonus