roidna Remote in the US Full-time 2024-06-24

Remote in the US

We are looking for an exceptionally awesome Manager, Marketing Technology, to join our team here at ROI·DNA. This position reports to the AVP, Customer Engagement Strategy.

Our Values

  • We are a culture-first company
  • We care about our people, who are the heart of our success
  • We believe we are better together
  • We are passionate marketers who are highly self-motivated and care about our work and community
  • We take pride in our commitment to an inclusive culture
  • We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
  • #WeAreROIDNA

About You

We know that you have your must-haves when it comes to the right role. Here are ours so that we can ensure it’s a mutual fit. In order to be successful in this role, you must:

  • Audit Marketing Technology Products: Perform audits by reviewing the client’s current tech stack, providing insights and analysis on the current system set-up, a comprehensive list of recommended platform improvements, and making said improvements in-platform. Audits provide a roadmap for future client success.
  • Tech Stack Integrations: Strong background working with and transforming marketing data, including integrating multiple systems.
  • Develop Strategy & Operate Marketing Technology Products: Ongoing Strategy development, reporting, hands-on platform implementation, and optimization of assigned client accounts.
  • Communication and Presentation: Effectively communicate reporting and complex solutions to diverse stakeholders in an understandable manner. Design top-quality presentations that convey technical concepts clearly to non-technical audiences.

As a subject matter expert, you must also demonstrate the capability to develop strong partnerships with both clients and agency teams alike. We expect you to be both student and teacher, remaining eager to learn in our ever-changing landscape but ready to be a resource and mentor to anyone equally eager to learn.

What You’ll Be Doing

  • Oversee and assist the ROI·DNA marketing and sales team with the agency marketing technology set-up, implementation, and optimization
  • Lead the internal martech subcommittee – scheduling and running meetings to ensure the team charter is implemented
  • If not already achieved, complete and maintain required ROI·DNA certifications on various marketing technology platforms
  • Monitor results, identify data issues, and develop both internal and client-facing reports
  • Present insights, recommendations, and data analysis to clients
  • Develop email nurture strategy recommendations as part of the ABX & Omnichannel strategy projects – both in MAP (Adobe Marketo, HubSpot, Pardot) and 6sense Conversational Email
  • Analyze and recommend scoring and grading model rules that align with the client’s business objectives
  • Analyze and recommend lead routing improvements to drive MQL/MQA volume, quality, and speed
  • Listen to clients and translate business goals to tactical B2B efforts
  • Monitor new client performance and address any open issues to ensure timely resolution and a great customer experience

What You Have

  • 5-7 years of experience in Marketing Technology
  • Deep knowledge and proven work experience utilizing:
    • CRM – Salesforce 
    • MAP – Adobe Marketo and HubSpot (Pardot is a bonus)
    • Conversational Marketing – Qualified and Drift
    • Conversational Email – 6sense
    • ABX Platforms – 6sense (marketing + sales), ZoomInfo
  • Quick learner, always looking to embrace and master new technologies as the landscape evolves

Benefits and additional perks

  • 100% remote 
  • Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
  • 401(k) matching program
  • 20 days PTO, 11 Paid holidays & 10 Sick days
  • Up to 12 weeks of Parental leave
  • Monthly stipends for wellness, mobile, and at-home WiFi use
  • WFH stipend to set up your home office and a pair of AirPods
  • Pet Insurance
  • Quarterly volunteer hours
  • Company-paid certifications 
  • Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want

The anticipated salary range for this position is $90k to $125k per year. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.


ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. 

From crafting bespoke ABM experiences for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. 

Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $13B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs. 

Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.