Twinkl Educational Publishing Sheffield, England, United Kingdom Full-time 2024-03-18

Location: Sheffield office or remote  

Annual Salary: £30,000 

Contract: Permanent

Line Manager: Digital Education Content Manager

Recruiter: Claire Bonnett

Hours: 37.5 per week

Closing Date: 1/4/24

Join our dynamic team at Twinkl where you’ll play a crucial role in shaping and marketing our curated digital content platform, Learn and Go. Twinkl Learn and Go is designed to foster independent learning among children by providing a diverse range of interactive resources across various subjects. We’re seeking a proactive individual with a passion for digital education, an understanding of what the Parent market wants, and an ability to drive the curation, organisation, and promotion of content on our platform. As a member of our team, you’ll collaborate with various stakeholders to ensure the continuous improvement and success of Twinkl Learn and Go. Alongside the Learn and Go web app you will work closely with the Parents team and other POs to ensure all app offerings are being effectively promoted to the parents market, and ensure that customers understand how to use learner logins in order to give children direct access to Learn & Go as well as other apps on the platform. The Go games featured on Learn and Go are a great test bed for what works in the market, and you will be responsible for driving forward any further digital products that your data analysis and customer research has shown could provide a good opportunity.


  • Curate and organise digital content on Twinkl Learn and Go platform to facilitate independent learning for children and ease navigation for children, parents and educators.
  • Collaborate with cross-functional teams including parents’ team, other digital POs, and marketing teams to execute product roadmap and marketing strategies.
  • Conduct data analysis to identify customer pain points, evaluate product performance, and provide insights for strategic decision-making.
  • Manage platform lifecycle, stakeholder communication, and support product owners with data-driven insights and competitor analysis.
  • Strategize for future categories and curation, aligning with Twinkl Learn and Go roadmap, and explore partnership opportunities to enhance product offerings.
  • Consider further opportunities presented by analysis and customer feedback of Learn & Go and lead on the innovation.
  • Support the marketing and implementation of Learner Logins as a means of providing access to Learn & Go

Ongoing projects/how you’ll spend your day:

  • Identify customer pain points and develop solutions.
  • Analyse product performance and report findings.
  • Manage platform lifecycle and stakeholder communication.
  • Conduct strategic reviews to align with the Learn and Go roadmap.
  • Explore partnership opportunities and contribute to overall product strategy.
  • Ensure cataloguing and marketing of digital products.

To succeed in the role, you will:

  • Have effective stakeholder management
  • Demonstrate strong market and competitor research techniques
  • Be strategic
  • Use innovation techniques and principles

You’ll work with:

  • Product owners to support with data-driven insights and strategic decision-making.
  • Marketing, brand, production managers, and customer-facing teams.
  • The Parents’ team on marketing, customer engagement and feedback.

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.


We’re interested in anyone who meets one, or a combination of the following: 

  • Qualified teacher with at least 2 years of teaching experience.
  • Ideally experienced in working with parents or being a parent.
  • Passion for digital education and marketing.
  • Strong work ethic, organisational skills, and ability to meet deadlines.
  • Excellent communication skills and ability to collaborate effectively.
  • Analytical and problem-solving skills for data-driven decision-making.
  • Knowledge and experience of the National Curriculum and other educational frameworks.
  • Ability to own, support, and continually improve digital product content.
  • Essential for remote working- You will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use to check’


  • Commercially minded and focused on customer value.
  • Ability to work under pressure and manage multiple projects.
  • Natural prioritizer with experience in large, diverse teams.

Soft Skills:

  • Commercially minded and focused on customer value.
  • Ability to work under pressure and manage multiple projects.
  • Natural prioritizer with experience in large, diverse teams.


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
  • Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • From day 1 – Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home and Twinkl subscription
  • After probation – company sick pay and cycle to work scheme
  • Long term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.