Responsibilities

• Develop and implement comprehensive marketing strategies to create awareness of the company’s business activities, drive user acquisition, and meet KPIs.
• Supervise the department, providing inspiring leadership to the team members, ensuring their professional development and high performance.
• Produce creative ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns for corporate promotion, product launch, etc.
• Forecast trends, monitor competitor activity, and conduct market research to keep ahead of trends and competitors’ strategies.
• Leverage data and analytics to drive insights and make recommendations and improvements.
• Work collaboratively with cross-functional teams (such as product, design, sales) to align on company goals and marketing initiatives.
• Develop, manage, and design layouts of communications such as presentations, newsletters, event support materials, and any other promotional material.
• Track and analyze the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing activities are cost-effective.
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.

Requirements

• Proven experience in a senior marketing role, preferably within the tech/mobile app industry.
• Demonstrated leadership skills and the ability to manage a diverse team.
• Solid knowledge of SEO, web analytics, and Google Adwords.
• Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
• Exceptional project management and communication skills.
• Strong analytical skills, data-driven thinking, and attention to detail.
• Proven ability to manage budgets and resources effectively.
• High level of creativity and strategic thinking.