Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
As a Brooks Guru, you will lead Brooks’ field support strategy in all distribution channels located within your respective territory to increase market share and sell-through at retail, amplify Brooks’ product leadership, and build recognition, awareness, and loyalty for the brand.
*You will be required to live within 25 miles of the designated territory*
Your Responsibilities:
- Lead and manage the overall field support efforts for Brooks at both Specialty and Big Box accounts located within the territory
- At all accounts, support the Sales and Marketing teams with product launches, in-store merchandising, and creative grassroots programs
- Collaborate with Sales management and Marketing on the success of National Account sell-through programs/in-store promotions. All Gurus are accountable for an established sell-through goal for a pre-determined store base within their respective territory
- Educate and motivate the retail associates, runners, and relevant affiliates about Brooks technology and product leadership via brand/product clinics, drop-in visits, and events
- Represent Brooks at national (and selected local) running events and expos – including set-up, breakdown, distribution of collateral, interaction with consumers and product trial
- Complete weekly field notes with information about visits, clinics, and events, while also providing relevant product and competitor feedback
- Feature in product videos for YouTube, Myagi, educational platforms, and social media on an as-needed basis
- Responsible for utilizing and maintaining a yearly product seeding and corporate card budget, completing expense reports monthly
- Maintain appearance and functionality of leased company vehicle and all Brooks equipment
Qualifications:
- You must be willing to live within an agreed upon radius of the sales territory you support
- BA or BS degree in Marketing/Sales/Retail Management or equivalent combination of experience
- 1+ years Marketing/Sales/Retail experience required, 2+ years preferred
- Outdoor, Sports or Athletic industry experience highly preferred
- Knowledge of performance athletic footwear/sport bras/apparel/accessories and their related technologies
- Knowledge of the biomechanics of human motion and injury prevention basics highly preferred
- Basic knowledge of retail math, inventory management, product merchandising and retail selling skills
- Highly motivated with a hardworking attitude and strong interpersonal skills
- Strong organizational skills such as managing a calendar, contacts, and a budget
- Works well independently, as well as within a team
- Excellent communication and presentation skills
- Ability to understand the sport of running and empathize with runners to develop authentic relationships at retail and the Brooks community
- Ability to strategically use an annual budget that benefits the territory and brand
- Ability to lift to 50 lbs and stand for long periods of time
- Extensive travel required; able and willing to work weekends and extended hours as needed