Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact
We are seeking a highly organized and detail-oriented Brand Optimization Program Manager to support the operational and project management aspects of our brand marketing initiatives.
This role is responsible for supporting the improved understanding of brand optimization and allocation of brand marketing spend across the regions in which we operate. You will achieve this by building, understanding and refining tests across multiple regions that help link brand investment to gains in brand metrics and efficiencies in the customer lifecycle funnel.
An important aspect of this role will involve the individual establishing and maintaining good working relationships with multiple stakeholders across our regional brand marketing, operations and finance teams, as well as key external strategic partners.
What you’ll do
- Work closely with your direct manager and Global leader of Growth Marketing and Brand to establish a working forecast model and cadence with key stakeholders in marketing channels and markets
- Work with multiple stakeholders across the organization and external partners to coordinate and execute multiple brand tests and integrated campaigns, ensuring brand optimization goals are met within various regions
- Collaborate with data analytics teams, marketing operations, and finance teams to gather insights and support sophisticated modeling that links brand investment to performance metrics, including awareness, consideration, and the customer lifecycle funnel
- Support the development and maintenance of forecasting models to provide data-driven recommendations on spend allocation and optimization
- Refine models based on feedback and new data to ensure accuracy and relevance
- Ensure findings, performance and recommendation updates are shared regularly with the regional marketing teams and broader business to keep all stakeholders informed
Success looks like
- Comfortable working in an environment where process doesn’t always exist and ability to navigate your way through the business to ensure success
- Consistent definition and attainment of both quantitative and qualitative regional brand marketing goals
- Strong communication and relationships with internal and external stakeholders
- Ongoing improvement in the accuracy and understanding of the marketing forecast
- Providing insights driven recommendations to channel and market leaders for brand spend allocation
What you’ll bring with you
- 1-3 years of relevant marketing experience
- Proven experience in end-to-end project or campaign management
- Experience collaborating and managing stakeholders across functions
- Experience with SaaS is preferable
- Bonus if you have experience working in a global organization with diverse teams
- Strong analytical skills and the ability to interpret complex data sets
- Understanding of marketing metrics and performance measurement and the interplay of a full marketing mix including ATL, TTL, BTL and Paid, Earned & Owned
- Excellent organizational and project management skills
- Comfortable working with a range of functions from finance, business analytics and marketing
- Strong communication and interpersonal skills
- Comfort with ambiguity