Contrast Security Los Altos, CA (Potential for Remote U.S.) Full-time

Contrast Security Recognized as a Leader in G2 Summer 2023 Enterprise Grid® Report for IAST
Contrast Security is the world’s leading provider of security technology that enables software applications to protect themselves against cyberattacks, heralding the new era of self-protecting software. Contrast’s patented deep security instrumentation is the breakthrough technology that enables highly accurate assessment and always-on protection of an entire application portfolio without disruptive scanning or expensive security experts. Only Contrast has sensors that work actively inside applications to uncover vulnerabilities, prevent data breaches, and secure the entire enterprise from development to operations to production.
About the Position
This is an exciting opportunity for an experienced, forward-thinking, data-driven, and passionate marketer to join a fast-moving, dynamic, and creative demand gen team. The North America Field Marketing Manager will support the territory growth and revenue generation and is responsible for the development and execution of the B2B marketing strategy for the defined regions. The path to success requires alignment with and championing revenue goals and timely execution of go-to-market strategies while driving the company vision, brand, and messaging into key markets.  
This critical role reports to the Director of Marketing. Maximizing marketing investment requires regular communication and cross-functional collaboration with key stakeholders in the field, channels, alliances, MSSP, product council, and a wider corporate marketing team. 


  • Work directly with Regional Sales Leaders, Regional Sales Managers, and Channel Partners, including Managed Services and Tech providers 
  • Build and execute an integrated field marketing strategy for North American territories – West, Central, and EAST – focused on driving consistent pipeline generation utilizing a full, Direct, Channel Partner and Tech/MSSP go-to-market strategy
  • Build marketing programs catering to two key buyer personas for Contrast Security – CISO and DevOps/Software Engineering with direct go-to-market tactics and yearlong Channel Partner joint marketing plans 
  • Responsible for planning and executing end-to-end event marketing programs, including industry events, Contrast events, trade shows, webinars, roundtables, customer forums, and workshops,  according to requirements, budget, target audience, and key company objectives
  • Responsible for setting KPIs and metrics for each program and delivering as a team with Field Sales, SE, CSM, and the rest of the global marketing team
  • Manage an integrated plan that includes internal cross-department collaboration before event/webinars, overall onsite/virtual experience, and post-event/webinar strategy
  • Plan key programs with select Channel Partners and key Tech and MSSP Partners that aim to generate and influence pipeline generation, grow the Contrast brand, and drive revenue 
  • Work closely with internal teams to ensure content, messaging, and demos are consistent, on-brand, and delivered to set objectives 
  • Facilitate stakeholder meetings up to and including C-level executives to determine stakeholder needs and level of engagement with a strong executive presence
  • Work cross-functionally with SDRs, sales, product marketing, customer success, and many others to execute agreed-upon marketing plans
  • Align territory marketing activities to support the sales goals for leads and opportunities
  • Support the Marketing and Sales Ops teams to manage measurement of every event program’s impact through SFDC reporting, evaluate event/campaign ROI, present recommendations for improvement, and ensure department consistency in reporting
  • Actively work with the Global Demand Gen and Digital marketing teams on paid and social ad creation to drive MQLs to SALs 
  • Manage program plans tightly to ensure no steps are skipped and within set budgets
  • Craft and execute persona-specific / industry-specific / account-specific assets and messages for campaigns with that requirement


  • Develop a field marketing programs strategy that supports pipeline and revenue goals for each sales territory in North America – defining scope and metrics for each program and tracking and reporting on those metrics quarterly 
  • Lead the development and execution of co-marketing/co-selling programs, joint events, and joint content initiatives with key Channel Partners, Technology, and MSSP Partners
  • Drive revenue in target accounts identified in the ideal customer profile with a split between new business and customer expansions
  • Increase the number of engagements and touchpoints deep and wide into the ICP
  • Contribute to the development of one (1) customer per quarter who commits to and/or executes at least one externally-facing activity (webinar, case study, etc.)
  • Execute, track, and report all marketing programs to set KPIs:
  • Net New and Expansion Pipeline numbers by territory and RSM
  • Pipeline tracking by marketing program, including sales plays, integrated marketing campaigns, and other key product initiatives 
  • # of MQLs and SALs generated from each marketing tactic utilized in each marketing program
  • Lead conversion throughout the funnel


  • 7+ years of field marketing, marketing programs management in the technology industry preferred 
  • Knowledge of and experience in Application Security
  • Proficiency in key tech tools like Hubspot, Linkedin, Google, and Salesforce
  • Excellent written and communication skills
  • Ability to work closely with distributed field sales teams and channel sales teams 
  • Coordinate closely with Demand Generation, Product Marketing, and Global Comms teams to develop and execute integrated plans and key company initiatives 
  • Ability to execute quickly and flexibly pivot projects as needs change 
  • Ability to work in a fast-paced environment and seek feedback from relevant stakeholders
  • Travel as needed to execute regional campaigns and events as required
  • We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.