Twinkl Educational Publishing England, United Kingdom Full-time 2024-03-14

Location: UK remote (options to work in our Sheffield office/hybrid are available)

Starting salary: £35,000 per annum

Contract: Permanent

Hours: Full time 37.5 hours per week

Line Manager: Sioned Beamer

Recruiter: Hope Parkin

Closing date for applications: 28/03/2024

Join Twinkl as an Educational Content Team Leader: A Role Where Leadership Meets Innovation in Education.

We are on the lookout for an experienced leader with a profound commercial insight into the educational sector, particularly within primary and/or secondary settings. At Twinkl, you’ll lead a dedicated team of product owners, each passionate about their unique content lines, and together, you’ll work towards enriching the world of education.

With your proven track record in leadership and entrepreneurship, you’ll empower your team to explore new horizons, creating unparalleled opportunities for our customers to engage with and benefit from our educational materials.

Your role is pivotal in maintaining our culture of creativity while living up to the Twinkl leadership ethos. Managing projects to meet tight deadlines, you’ll also coach and nurture your team’s growth, ensuring excellence in every content line delivered.

As a guardian of our vision to Help Those Who Teach, you’ll support the creation of innovative and impactful teaching materials that set the standard in the education market. Your collaboration with product owners and managers will directly influence the success and relevance of our resources for educators worldwide.

Regular reporting and active communication with stakeholders within and outside Twinkl will be key. Your voice will help align our efforts with the company’s core values, ensuring we remain focused on making a significant impact in the educational landscape.

At Twinkl, we’re more than just a leading educational publisher; we’re a community where creativity meets impact. By joining us, you’re not just stepping into a role; you’re becoming part of a mission to make education accessible and engaging for every learner around the globe.

If you’re a leader eager to make a real difference in education, with the skills to inspire a team and drive forward our mission, we’d love to hear from you.

Ongoing projects/how you’ll spend your day:

  • Understanding the pain points affecting our customers and identifying ways of addressing them
  • Reporting on the performance of content lines within your group
  • Overseeing the content’s journey and communicating this with stakeholders
  • Supporting product owners to conduct competitor analysis, market and field research to inform content line judgements
  • Providing line management and coaching to a team of passionate product owners
  • Lead on recruitment for roles within your team
  • Holding the bigger picture for future releases of resources within your group and completing strategic reviews
  • Overseeing the development of the content lines within your group, following the roadmap, including gathering customer feedback and sharing information with the marketing team
  • Being a central point of communication for your group with key areas of the business 
  • Developing programmes to support the wider team with their CPD
  • Researching and developing innovative concepts within the market
  • Supporting partnership opportunities


To succeed in the role, you will:

  • Have teaching and leadership experience
  • Have a knowledge and experience of the National Curriculum and other statutory and non-statutory frameworks to contribute to your understanding of the target market
  • Have a hard work ethic, be passionate, driven and love what you do
  • Be organised, able to work to deadlines, and manage your time effectively
  • Have a passion for team leadership and coaching team members 
  • Be able to communicate with colleagues and our external partners effectively
  • Have analytical and problem-solving skills to make data-driven and business decisions

In this role, you will learn:

  • Stakeholder management
  • Effective market and competitor research techniques
  • Team leadership and coaching skills
  • Development of business propositions
  • Innovation techniques and principles

We’re interested in anyone who meets one, or a combination of the following:

  • Experienced in school leadership and enabling growth
  • Commercially minded, and focussed on adding value to the customer 
  • Works well under pressure, and can manage multiple projects and requests
  • A natural prioritiser
  • Experience of working with large complex and diverse teams

Soft Skills:

  • Is good fun to be with and has the ability to communicate well with others
  • Is honest, trustworthy and reliable
  • Produces quality work and is ready to learn new skills

Remote working and hours:

  • Although we allow flexible working patterns to fit in around family or other commitments, our full-time team members are expected to complete most of their work during office hours, Monday to Friday. To be considered for this role, you would need to be available around our core hours (10am-2pm) Monday to Friday. You will need to have good daytime availability for training, meetings, collaboration and ongoing CPD, particularly in your training period/first month.
  • Essential for remote working – You will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use to check.

How to Apply…

Please apply with an up to date CV and a covering letter outlining why you are interested in the role and how your experience of leadership in schools and your other skills will support you in being successful in this position.

Recruitment process:

Step 1: submit your CV and cover letter

Step 2: complete a timed online task to give you an insight into the role

Step 3: A role specific video interview with Hope and two members of the Product Team

Step 4: A Twinkl Leadership interview

Twinkl are proud to be an Equal Opportunities Employer. We celebrate diversity within all of our teams and are committed to continuing to build an inclusive workplace for all. If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.

Disclaimer: Potential Closing of Job Application Before Advertised Deadline

Please be advised that in the event of an exceptionally high volume of applications, the job advertised may become unavailable before the originally stated closing date. While we strive to adhere to the published timeline for accepting applications, circumstances beyond our control, such as overwhelming response rates, may cause an earlier closure of the application process.

We encourage all interested candidates to submit their applications at their earliest convenience to ensure consideration.


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.
Here’s a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
  • Diversity, inclusion and belonging – our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • From day 1 – Westfield Health, 29 annual leave days per year (pro-rata) plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home and Twinkl subscriptions.
  • After probation – company sick pay and cycle to work scheme.
  • Long term service reward – Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.