🌎 About Us
At TeamSnap, we believe when the world connects through sports; the world becomes better. TeamSnap is a sports and communication platform dedicated to taking the work out of play in youth sports. We also believe our jobs should excite us, our teammates should support us and our bosses should inspire us. We empower our people to bring big ideas and tiny egos, landing us on Outside Magazine’s list of “Best Places to Work” and Built In’s “100 Best Remote-First Places to Work.”
TeamSnap is hiring a Director of Growth Marketing to accelerate new user growth of our consumer business and connect more families, coaches, and teams with the power of TeamSnap’s products and content. This is a high-impact, high-visibility leadership role focused on acquiring and activating millions of users across TeamSnap’s free and paid consumer products.
Reporting to the SVP of Marketing, you’ll lead the strategy and execution of growth initiatives across the entire funnel — from awareness and acquisition to activation, engagement, and subscription conversion. You’ll work closely with Product, Lifecycle, and Product Marketing, as well as Data and Engineering teams, to identify growth levers, run experiments, and scale what works. The ideal candidate has a strong track record of driving measurable growth in consumer apps or platforms, and is an expert in performance marketing across organic, paid and PLG channels.
What You’ll Do:
- Growth Strategy & Execution: Own and execute the consumer growth marketing roadmap, with clear goals across acquisition, activation, and monetization of our core teams products. Design and execute initiatives that deliver against business KPIs.
- Performance Marketing: Lead paid acquisition across channels including search, social, and programmatic — optimizing for efficiency, scale, and lifetime value.
- SEO & Content: Drive organic growth through a comprehensive SEO strategy, building scalable, high-quality articles and landing pages that attract and convert our target audiences.
- Partner Channel Marketing: Shape and execute acquisition campaigns with key partners to reach our target sports audiences.
- Website Performance: Own the strategy and performance of TeamSnap.com as a primary growth engine — optimizing for acquisition, conversion, and user experience.
- Experimentation & Conversion Optimization: Work closely with Product and Engineering to launch growth experiments across landing pages, onboarding flows, and user journeys to drive key conversion metrics.
- Data-Driven Decision Making: Define key metrics, build dashboards, and run analysis to uncover insights and inform growth opportunities. Communicate results and learnings to cross-functional stakeholders and executive team.
- Innovation & Marketing Technology: Continuously explore and pilot new tools, platforms, and AI-forward approaches to gain a competitive edge and drive performance across the funnel.
What Will Set You Up for Success:
- 10+ years of experience in growth marketing for consumer products, ideally mobile-first and subscription-based.
- Proven track record of scaling user acquisition and driving LTV-positive growth through paid media, SEO, and PLG strategies.
- Highly analytical and comfortable working with data to make decisions, test hypotheses, and measure impact.
- Deep understanding of marketing funnels and product growth levers — with the creativity to find unconventional paths to scale.
- Experience building and managing campaigns that span from awareness to retention across multiple channels.
- Experience with AI-driven marketing tools and attribution modeling.
- Strong collaboration skills and experience partnering with Product and Engineering teams on growth initiatives.
- Entrepreneurial mindset with a bias for action, learning, and iteration.
- Feeling a connection to TeamSnap’s mission and the value of youth sports.
- Bonus points for experience with mobile-first consumer apps or in the youth, family, or lifestyle space.