ABOUT THE ROLE
We are seeking an experienced and effective Senior Demand Generation Specialist to drive our demand generation and marketing funnel optimization. Reporting to the Director of Marketing, this person will work closely with marketing, sales, and executive teams to fuel the company’s growth. This contractor will get their hands dirty in a range of marketing tactics – from partner marketing to events to conversion rate optimization to marketing analysis.
How you’ll spend your time
- Develop and execute multi channel lead generation strategies, including educational top of funnel campaigns as well as product centric launch activities.
- Collaborate with external partners to support our mutual goals and execute comarketing campaigns with partners and for events.
- Work closely with all go-to-market teams to align on goals, collaborate on campaigns, and drive full funnel success.
- Get your hands dirty in a variety of lead gen tactics as needed to grow leads and pipeline through both organic and paid, digital and offline channels.
- Focus on our primary growth channels: webinars, email (full lifecycle), and event planning / trade show marketing.
Who you are
- BA/BS or equivalent working experience
- 5-10 years of experience in a demand generation or growth marketing hands-on execution role at the Senior Manager or Director level
- Experience leading and executing demand generation programs across a variety of paid and organic channels
- Experience with SMB go-to-market execution, ideally with sales-led and product-led funnels
- Excellent communication skills, both written and verbal, with ability to present clearly to an executive audience
- Analytical and able to draw insights from data to set team strategy and forecast results
- Proficiency with Salesforce, HubSpot, and Google Analytics preferred
- Experience in ecommerce a plus