Content Marketing Lead – Midnight

IO Global United Kingdom Full-time 2024-05-22

Summary

We are seeking a talented Content Marketing Lead to join the Midnight team at IOG. Apply if you want to shape Midnight’s marketing efforts with top-tier content strategy and industry leading narratives for our various audiences. Midnight is a regulatory-friendly data protection-based blockchain that safeguards sensitive commercial and personal data, protecting fundamental freedoms of association, commerce, and expression for developers, companies, and individuals. Midnight utilizes a novel data protection-first programming model and ZK proofs.

As Content Marketing Lead at Midnight, you will be responsible for developing and executing content marketing campaigns that educate technical and non-technical audiences about Midnight and our growing community. You will work cross-functionally to design and execute brand awareness messaging, educational campaigns and broader external communications.

Duties

Content Strategy & Planning

  • Stay up-to-date with industry trends and developments related to Web3, blockchain, zero knowledge and data protection technology.
  • Establish and iterate a content marketing strategy that effectively attracts potential partner and developer audiences.
  • Work closely with Product Marketing and Developer Relations to ensure consistent messaging across all channels and assets. 

Content Creation & Communications

  • Work with colleagues to create compelling and relevant educational content about data protection, zero-knowledge and blockchain technology.
  • Manage and build a blog editorial calendar that supports key narratives to target audiences; This included creating case studies, documenting use cases, and highlighting the projects and partners that are building with Midnight
  • Curate and share relevant industry news, updates, and insights to keep our team and audience informed and engaged.

Analysis & Reporting

  • Familiarize yourself with the best in class content marketing efforts throughout the web3 and blockchain industry. 
  • Report to the Marketing Team and Midnight Leadership on content performance KPIs, and make recommendations for where we can improve or invest further to reach key business objectives.
  • Recommend potential marketing channels or messages which present a strong opportunity to engage existing and prospective Midnight audiences.

Collaborations and Partnerships

  • Support external communications for partnerships, co-marketing and press releases that could increase reach or benefit the Midnight’s products and community.
  • Work with the Midnight Advisory Board (respected thought leaders and practitioners in the areas of Blockchain, cryptography and data protection) to ideate on unique and compelling content that makes use of their unique experience and perspectives.

Requirements

Key Competencies

  • Have strong knowledge of content marketing best practices and apply them to identify and engage relevant audiences for Midnight.
  • Deep understanding of relevant content to technical audiences, such as developers, engineers, IT professionals, etc. 
  • Have a keen interest in Blockchain technology developments, trends in Web3,  market and competitive developments in this space.
  • Have strong project management skills, be resourceful and use initiative.
  • Bring creativity and a desire to be innovative when it comes to designing and creating content.
  • Have exemplary people and communications skills coupled with the savvy and maturity needed to garner the respect of colleagues and Midnight community members.
  • Clear and persuasive written communication skills applied both as a copywriter and editor, depending on the situation.
  • A strong team player, results oriented, metrics driven and capable of working in a fast paced, changing environment.

Education / Experience 

  • 5+ years of experience and proven track record in developing high-performing, multi-channel content strategies. 
  • 2+ Experience developing content for a highly technical audience, preferably in the Web3 space.  
  • Experience with any marketing automation and CMS software. (Hubspot, Asana, Jira preferred) 
  • Demonstrated track record of effective project management and ability to manage multiple projects and deadlines.
  • Experience defining metrics and measuring the success of campaigns or initiatives that are launched.
  • Experience working in an Agile environment and engaging with multi-disciplinary and technical engineering teams.
  • Ability to travel internationally.

Benefits

  • Flexible schedule
  • Remote work
  • Laptop reimbursement
  • New starter package to buy hardware essentials (headphones, monitor, etc)
  • Learning & Development opportunities
  • Competitive PTO 
  • Medical Benefits

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.