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Senior Manager of Copy & Content

Full Time

Website SWORD Health

Who We Are
Each year, 2 billion people across the world are limited by physical pain. By helping people live without pain, they are free to do the things they love most with the people they love—and never miss a moment. This is what we do. We create and design new technologies to solve one of the biggest problems in healthcare: taking care of our Physical Health. SWORD Health (“SWORD”) is the world’s fastest growing digital musculoskeletal (MSK) care provider on a bold mission to free two billion people from acute, chronic, and post-surgical physical pain . Our customers include some of the most progressive Fortune 100 and 500 companies, as well as over 160+ other established businesses across the world.       
The SWORD program allows members to complete a personalized physical therapy program from the comfort of home, with continued support and supervision from one of our talented SWORD specialists. SWORD’s personalized care is more effective than traditional standards of care, and has proven to deliver best-in-class clinical results. Since breaking into the market less than two years ago , SWORD has worked with insurers, health systems, and employers in the U.S., Canada, Europe, and Australia to make high quality musculoskeletal care accessible to everyone. 
This is an opportunity to join SWORD during a time of hyper growth and expansion. After our recent $2bn valuation, we’re excited to continue accelerating our impact by scaling with high caliber people with passion, commitment and energy to create and deliver technologies, services and products that drive human progress forward.   
We welcome you to join our mission, to make a difference on a grand scale and play a pivotal role with a global team at SWORD– working alongside great people pioneering novel products and cutting edge technologies.  
About the position: 
SWORD is looking to hire a Sr. Manager, Copy & Content to join our team. This is a pivotal role for Content + Creative at SWORD, as we look to define our brand DNA and tone of voice, and take big content swings in the name of our mission. The ideal candidate is a digital content creator meets copy wizard meets brand positioning steward, who can create highly compelling and effective original messaging and content that isn’t just seen, but felt. 
What you’ll be doing: 
As Sr. Manager, Copy & Content, you will:
• Serve as copywriting lead across all growth marketing campaigns, writing engaging, effective copy for a range of deliverables including: email marketing campaigns, print collateral, original webinars, video scripts, digital event signage, and other deliverables as needed
• Develop messaging that effectively communicates and supports SWORD’s value propositions and points of differentiation, iterating to motivate and appeal to various personas across the member lifecycle
• Craft an accessible and easy-to-activate copy system / messaging framework that supports SWORD across all functions and stages of the marketing funnel 
• Apply research and data to help build an effective, scalable content strategy and calendar across channels and modalities that drive member enrollment, engagement and retention
• Collaborate with designers, product managers and marketing managers to champion the SWORD brand voice
• Serve as a brand steward and content liaison across different teams and touchpoints within the organization
• Be totally word and messaging obsessed! 
What you need to have: 
• 6+ years of experience in content management and copywriting
• Out of this world verbal and written communication skills
• Demonstrated experience in conceiving fresh and appealing ideas for new content that establish or support SWORD’s brand identity
• Skilled in creating content that targets a specific audience and meets company objectives and quarterly team OKRs 
• Ability to communicate effectively across an organization, including other senior level team members
• A perpetual sense of curiosity and ability to thrive in a start-up environment and quickly shift and adapt to an evolving environment
• A critical eye for great design with an ability to clearly communicate and inspire your team and partners.
• This job description is not all-encompassing, and SWORD Health reserves the right to amend the job description at any time.  
We’d love to see:
• Experience with Adobe Suite as a means to liaise with designers 
• Knowledge of SEO best practices to optimize articles and increase visibility
• Hands-on experience with Content Management Systems (e.g. WordPress)
• BS in Marketing, Communications, Journalism or relevant field
Let us apply for you (from 10$)

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