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Marketing Automation Manager

Full Time


Marketing Automation Manager (Remote)

Electric is a Series B startup backed by Bessemer Venture Partners, Bowery Capital, Primary Venture Partners and led by a team of seasoned entrepreneurs, operators, and technologists. With software forming the foundation of every office, Electric is the world’s first all-in-one, modern IT support solution that can truly meet the needs of growing businesses. Through a chat interface, personalized service, and flat-rate pricing we keep our client’s email, computers, Wi-Fi and software running smoothly at a fraction of the cost and headaches normally experienced with traditional managed service providers.

Our company is a  fun, fast-paced environment with enormous opportunities for career advancement. We are seeking highly motivated, detail-oriented go-getters who want to move up in a tech startup.

Role Overview

We are seeking a Marketing Automation Manager to join our Revenue Operations team. The primary responsibility of this role is to establish and fine-tune the systems and processes tied to marketing-related measurement and analytics, marketing automation, marketing infrastructure, and data management. This role works in close partnership with multiple teams across Marketing, Sales, Revenue Operations, Customer Experience, Product, and Finance.

What you’ll do 

  • Provide insights to the Demand Gen team on campaign performance through a range of metrics and dashboards to help drive pipeline and revenue growth
  • Improve the lead-to-revenue process to achieve goals through the funnel; as well as track conversations at each stage of the buying journey across campaigns and channels
  • Work in the marketing automation system (Marketo), including management of assets, integrations, tracking, and reporting.
  • Execute the marketing database strategy to support growth in various market segments
  • Maintain processes to support database health and growth, including lead, contact, and account enrichment, data hygiene, data quality, data governance, and compliance with data privacy regulations (such as CCPA, GDPR)
  • Optimize the marketing technology stack to help the marketing team drive efficiency in the execution of programs and campaigns

Who you are

  • 3+ years of marketing automation or operations experience
  • In-depth experience with building and scaling in a Marketing Automation (Marketo-certified a plus) and CRM (Salesforce)
  • Experience in the strategy, design, and implementation of the lead-to-revenue process – definitions, stages and statuses, data mapping and syncing, and SLAs
  • Strong analytic skills with ability to analyze campaign performance data to optimize existing campaigns and channels, identify new opportunities and turn data into actionable insights.
  • Self-starter and quick learner with the ability to work independently
  • Flexible, agile, and adaptable; used to wearing multiple-hats
  • Ability to navigate ambiguity, prioritize and manage multiple projects
  • Experienced working in a fast pace environment

Electric is proud to support a workplace where intersectionality is at the center of everything we do. We are devoted to creating a safe, equitable environment where anyone can feel comfortable, confident and productive. We recognize that this work is difficult and ongoing – we are continuously learning and growing as we strive for cultural belonging and equity for all.

Let us apply for you (from 10$)

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