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Director of Email & CRM Marketing

Full Time


Tinybeans is a publicly traded tech company that is in active growth mode, continuing to invest in fulfilling our mission: to connect parents and their families with the most trusted tools on the planet to help them thrive. We’re welcoming more people to our platforms than ever before and playing an even more important role in parents’ lives.

With a platform reach of over 20 million users, a deep content partnership with Apple and a 5-star App Store rating, Tinybeans is on a mission to help families create real connections with each other and with tailored resources to help them thrive.

Your Part In Our Mission…

To help us reach our goals, we need a passionate and performance-obsessed email and CRM marketing manager with a growth mindset to rapidly scale and engage our prospect and customer communities to drive revenue and customer growth.

In this role you’ll define and execute the entire lifecycle marketing strategy and own the end-to-end execution of email, SMS and push marketing initiatives. You’ll partner across teams to develop segment- and campaign-specific outbound marketing campaigns, programs and workflows that effectively deliver the right message to the right customer at the right time to achieve business and marketing objectives.
You’re the ideal candidate if you’re an experienced CRM and email marketer with experience building and implementing strategies from the ground up. You’ll bring a data-driven approach to an entrepreneurial, fast-paced environment. You’re not only strategic, but a tactical CRM marketer who possesses inherent analytical skills, sharp business acumen, an entrepreneurial spirit, a desire to test and learn, and a passion for continual improvement.
This position reports to Tinybeans’ Director of Performance Marketing can be done from anywhere in the United States.

What You’ll Be Doing…

Your mission is simple: Rapidly grow the Tinybeans community through data-driven CRM and outbound marketing programs that include email, SMS, referral program and push notifications to accelerate the growth of the Tinybeans community and business. You will be accountable for all the new subscriptions coming from email, SMS, referral and push notifications. This includes:

Developing email and CRM strategies grounded in customer data and analytics

  • Gaining a deep understanding of Tinybeans customer segments, so you know the best way to reach, engage, and attract them to the Tinybeans community.

  • Creating an email and CRM strategy that achieves performance goals by capturing attention, nurturing and engaging, and creating lifelong customers through database marketing, segmentation and propensity modeling, and trigger-based and personalized outbound (email/SMS/push/referral) campaigns.

  • Establishing and maintaining our audience marketing campaign calendar. You’ll recommend and maintain a calendar of email, SMS, push notification and referral marketing campaigns designed to generate maximum prospect and customer engagement.

  • Brainstorming new ideas to reach your audiences. You’re always looking for new and compelling outbound marketing ideas, and turning those ideas into campaigns that make sense for our business.

Developing, executing and optimizing marketing campaigns from the ground up

  • Spearheading the development of breakthrough campaigns. You’ll partner with creative team members and agencies to develop messaging and creative that grabs attention and sells.

  • Deploying outbound email, SMS, referral program and push notification marketing campaigns. You will be working on the tools to build the campaigns, execute the campaigns, and measure the effectiveness of the campaigns. This includes deliverability testing and A/B testing.

  • Developing and optimizing personalized journeys to deliver relevant messages using an omni-channel, multi-touch approach and conversion rate optimization.

  • Tracking and analyzing campaign metrics and executing A/B and multivariate tests. You’ll be developing A/B and multivariate testing strategies to see what’s working, what’s not, and turning that data into reports so we can incorporate those improvements into future campaigns. You will summarize program results into actionable insights that you, other marketing team members, and the editorial team can use to improve future program results

  • Evaluating, selecting, and implementing new email and CRM martech solutions and data strategies to optimize and improve business results.

  • Documenting and maintaining all email and CRM processes, procedures, programs, and technical processes and workflows. You’ll reinforce these practices and act as the first line of defense for our outbound marketing platforms.

  • Assuring the quality of our work. QA is a big part of your job. We have a lot of moving parts here at Tinybeans and we need someone with an eye for the details. Someone who can test how emails, SMSs and push notifications render across devices and browsers, and catch the tiniest of details that look off. Someone who understands how all of the pieces fit together, makes sure every detail is covered, and is confident they’ll catch any errors before marketing material gets in front of our customers.

Measuring, analyzing and optimizing program performance

  • Measuring the impact of your programs. You’re manically data-driven and love rolling up your sleeves and digging into the data to learn what’s working and where improvements are needed, and then refining your campaigns and programs to continually improve and optimize business results.

  • Developing actionable reports and insights. You’ll be developing A/B and multivariate testing strategies to see what’s working, what’s not, and turning that data into actionable reports and incorporating those improvements into future campaigns. You will summarize program results into actionable insights that you, other marketing team members, and the editorial team can use to improve future program results

  • Reviewing, analyzing, and communicating program performance. You’ll identify trends and opportunities and develop best practices to increase efficiency and effectiveness of campaign results.

We will …

  • Provide you with flexible Work From Home policy

  • Expose you to all aspects of a start-up experiencing incredible growth.

  • Enable you to make a difference globally

  • Welcome you to be part of a publicly-traded company with a global reach

  • Offer you competitive compensation + yearly stock options

  • Health, dental, vision, and 401K

  • Encourage you to recharge your batteries; Generous time off policy, additional sick & personal time, and 10 paid holidays

  • A playful team that supports one another like family