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Director, Customer Marketing

Full Time


Brightcove is currently hiring for a Director, Content Marketing. This position will report to the VP of Global Demand Generation & Field Marketing. In this role you will own Customer Marketing lifecycles from end-to-end, designing campaign strategies and analyzing campaign results to drive effective and efficient data-driven performance. You will collaborate with customer success to design, build and execute a customer advocacy program. As an expert in customer marketing, you will forge a close working relationship with the Product, Sales, Customer Success, and Marketing Organizations. You will work with a diverse, passionate team to create customer engagement, build customer loyalty and drive cross-sell and upsell pipeline. You will champion Brightcove’s strategic goal of building deeper, wider and longer lasting customer relationships.

Job Responsibilities

  • Ownership or Brightcove’s customer marketing strategy across two complementary pillars, 1) campaigns that drive pipeline, 2) advocacy program that drives customer retention as well as supports new business acquisition
  • Gain insights, develop strategies, and share best practices to expand Brightcove’s footprint and ‘stickiness’ within the customer base.
  • Provide leadership and expertise in the development of Brightcove’s loyalty and customer advocacy programs. Plan and execute a range of engagement options and compelling incentives for customers
  • Multi-channel customer communications across email, digital advertising, social media, community engagement platforms and direct mail
  • Partner with Marketing leadership, Customer Success, & Product teams to define and evolve and carefully choreographed land & expand customer journey.
  • Work closely with Content, Product Marketing and Marketing Communications to ensure effective cadence of customer communications.
  • Communicate strategic best practices while testing into new opportunities.


  • Bachelor’s degree in business or marketing or equivalent industry experience preferred
  • 8+ years of customer marketing experience for B2B software companies.
  • 5+ years of experience planning, developing, launching, and analyzing paid social, direct mail, and programs to drive sustainable and efficient CAC at scale.
  • Deep understanding of Marketing Technology and customer engagement best practices across email, digital advertising, social media, community engagement platforms and direct mail.
  • A thirst for A/B testing and learning across and within channels; you are rigorous in your thinking and seek concrete validation for your hypotheses.
  • Willingness to take ownership, dive in and execute with a one team mindset and approach
  • Positive attitude, exceptional communication skills and ability to be a genuine team player; you’ll work cross-functionally with many different teams.
  • Strong analytical and problem-solving skills.
  • Ability to thrive in a fast-paced, evolving, transformative environment.
  • Customer marketing experience within the media/video industry required.
  • Expertise in marketing personas and video industry audiences.

About Brightcove 

Brightcove is the industry leader in the video space. Since 2004, Brightcove (NYSE: BCOV) has been supporting some of the largest media companies, enterprises, events, and non-profit organizations by revolutionizing the way they deliver video. Our customers are the reason for everything we do. For them, having Brightcove as a partner is a choice. For us, it’s a privilege – one we take very seriously. We help some of the world’s most trusted brands use video to move their business forward, whether that’s in broadcasting, publishing, marketing, or enterprise communications. Whenever they need us, however they need us, we are there for them. Without fail.

We look for people to join the Brightcove team who believe in video as much as we do and who want to help shape its future. That’s who you’ll find in every one of our offices around the world – people who share a passion for killer technology and who love working together to deliver the best video experiences possible.

Working at Brightcove

As the undisputed global leader in powering premium video for our customers, Brightcove recruits and retains highly qualified and motivated individuals, creating an environment where people can innovate and achieve their best, and we reward them for their performance by giving them the opportunity to share in the company’s success. We offer competitive compensation, stock options, 401k matching, and tuition reimbursement, as well as generous PTO – and we expect you to use it!

We are currently all working remotely due to Covid-19 and plan to return to an in-office experience once it is safe to do so.  When we return, this role will be located in our Boston office which is located downtown, in Fort Point harbor. This Brightcove office has an open working space layout with beautiful water views. Employees enjoy access to fully-stocked kitchens and social activities including: happy hours, trivia and movie nights, ping pong tournaments, and philanthropy events. While you won’t get to experience the in-office culture immediately, you will feel it remotely and be able to participate actively. We have plenty of opportunities to meet your colleagues around the globe and we also celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove … and more to come!

If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove!  If this role sounds like something that is exciting to you please don't hesitate to apply, even if you don't meet all of our qualifications.  We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you. 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.


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