The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
The Senior Associate – Marketing Automation is responsible for the implementation and delivery of Protective’s campaign journeys designed to build awareness, generate leads and drive sales for Protective. This individual should have a firm grasp of marketing principles and automation tools that will enable the effective delivery of campaign journeys. They will be responsible for identifying and acting on opportunities to influence marketing strategy as well as gathering and interpreting business requirements from multiple sources and making recommendations for executing successful campaigns.
***This role will be titled Sr Associate Adv/Mkt within our organization.**
Responsibilities
- Develop and execute complex automated campaigns in Eloqua and other platforms based on campaign briefs and media plans
- Incorporate targeting, personalization, segmentation and dynamic content to achieve optimal campaign outcomes
- Optimize email performance through A/B testing
- Ensure error-free campaign implementation with consistent QC (quality control) processes and testing for all email deployments
- Utilize creative assets to create multi-channel campaigns, and ensure the right creative assets are delivered at the right time to the right people with all personalized elements programmed correctly
- Collaborates with key partners to build journeys and interactions that align with campaign strategy and drive engagement and leads
- Monitor KPIs and evaluate campaign metrics to make recommendations to optimize campaign journeys to create efficiencies and improve overall performance
- Integrate marketing automation with CRM platforms to ensure a seamless flow of data
- Schedule release and initiates go-live across channels upon campaign approval
- Implement campaign automation and develop seamless integration across channels / platforms
- Collaborate with and leverage third-party agencies in the execution of campaigns
- Evaluate and leverage emerging technology and vendor support to improve campaign performance
- Stay updated on industry trends and best practices in campaign automation participating in educational opportunities
- Assist with the development of training resources for new and existing users on the Marketing Automation platform and related processes
- Create and maintain supporting technical documents pertaining to platform and process
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Qualifications/Education
- Bachelor’s degree in marketing or related discipline
- 5+ years of marketing experience managing complex multimedia campaigns in the financial services industry
- Expert in the use of Eloqua and other marketing automation platforms
- Eloqua Oracle Marketing Cloud Certified preferred
- Proficient in HTML and CSS
- Strong understanding of compliance, legal and regulatory requirements impacting media and the collection and use of data
- Highly creative with experience in identifying target audiences and devising marketing journeys that engage, inform, and motivate
- Agility, sense of urgency, ability to resolve issues with limited supervision
- Demonstrate ability to multi-task, prioritize and effectively manage within a deadline-driven and complex environment
- Excellent communication, writing and presentation skills
- Strong analytical skills with the ability to provide data-driven strategic recommendations
- Able to independently identify opportunities and implement initiatives without direction
- Ability to build trust and strong working relationships with stakeholders and vendors
- Professionally driven to learn more about the business lines we serve and grow knowledge and capabilities within the organization and industry